 Don Wood Automotive
Welcome to Don Wood Auto Blog. We are commited to providing you the latest news realting to Don Wood Automotive and the Products and Services we provide.
Don Wood sells New Buick, Cadillac, Chevrolet, Hyundai, Ford, Lincoln, Toyota, Scion vehcles; Polaris ATV and Ranger utility vehicles; Vespa, Piaggio, Kymco and Genuine Scooters; Used Cars, Trucks, SUVs, and Vans; Used Motorcycles, ATVs, and UTVs. We have the financing expertise to help you get the lowest interest rates or meet special finance needs.
Our service department provides maintenance repair, auto repair, and warranty repairs. Factory trained technicians, who are ASE certified and factory certified to meet your most difficult vehicle repair needs.
Don Wood Parts department offer easy online parts ordering, large inventory of OEM parts and accessories. Our parts staff is trained to meet your needs quickly and efficiently.
Don Wood's dealerships, sell Tires and wheels from Goodyear, Bridgetone, Dunlop, Nexxen, Kelly, Falcon, Michelin, and Yokohama. When you buy tires form Don Wood you are eligible to participate in our Customer Care Club, which includes road hazard protection.
Our collision repair facility can handle small dents, to body benders, and we fix them quickly...We're the collision repair experts in Athens, Ohio. We use only OEM (original equipment parts). Don Wood Automotive has "state of the art" frame repair machine in our auto body repair facility.Our paint color matching system from PPG uses the latest computer software to ensure a perfect paint match and finish. We offer a lifetime paint guarantee.We are a DRP (direct repair facility) for many major insurance providers. We welcome the opportunity to provide free estimates for all insurance providers such as Grange, Progressive, Cincinnati, Nationwide, Geico, and Allstate etc... We make it easy to get your vehicle fixed quickly.
Don Wood Automotive has five locations in Athens and Logan, Ohio. Please look to us for all of your vehicle and powersports needs.
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Chevrolet Super Bowl Ads Drive Purchase Consideration
By The Staff of Don Wood Chevy, on February 11th, 2012
 Chevy Super Bowl Ads Win Big! LOGAN, OH — 2/11/12 – Advertising experts say more people are interested in buying Chevrolet cars and trucks due to clever and targeted advertising and innovative digital campaigns tied to Super Bowl XLVI.
According to the CNBC/Collective Intellect Super Sunday Ad Tracker research conducted before, during and after the game, Chevrolet came in first in purchase language – language that suggests a consumers’ intent to purchase a product based on the advertising. Chevrolet beat out all of the other brands that also advertised during the Super Bowl by a comfortable margin.
“Our strategy was to reach far beyond the in-game spots, and extend the conversation about Chevy cars and trucks through multiple digital efforts before, during and, importantly, after the game,” said General Motors Global Chief Marketing Officer Joel Ewanick. “In the end, brand exposure and purchase consideration is what this is all about, and these results show Chevrolet nailed it.
“We knew if we delivered a focused message about Chevrolet cars and trucks, using strong creative with a sense of humor, we could generate meaningful interest in our products that could translate into future sales,” said Ewanick.
According to Nielsen, Chevrolet ads in total also excelled in breakthrough and memorability, scoring higher than the Automotive Super Bowl average and the Overall Super Bowl average.
In addition to the attention-grabbing ads, Chevrolet’s digital efforts proved successful with more than 700,000 registrations for the Chevy Game Time app, more than 35 million page views, and more than 25 million trivia answers submitted before and during the game. Chevrolet also gained more than 130,000 new fans on Facebook and more than 9,000 new followers on Twitter.
“Chevy’s new approach to increase the impact of its Super Bowl ads is paying big dividends. It entertained people and generated business,” said Jeff Wood, President of Don Wood Chevrolet, Logan, Ohio.
To view all of Chevrolet’s Super Bowl ads visit: http://www.youtube.com/Chevrolet.
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