 Don Wood Automotive
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Don Wood sells New Buick, Cadillac, Chevrolet, Hyundai, Ford, Lincoln, Toyota, Scion vehcles; Polaris ATV and Ranger utility vehicles; Vespa, Piaggio, Kymco and Genuine Scooters; Used Cars, Trucks, SUVs, and Vans; Used Motorcycles, ATVs, and UTVs. We have the financing expertise to help you get the lowest interest rates or meet special finance needs.
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Don Wood's dealerships, sell Tires and wheels from Goodyear, Bridgetone, Dunlop, Nexxen, Kelly, Falcon, Michelin, and Yokohama. When you buy tires form Don Wood you are eligible to participate in our Customer Care Club, which includes road hazard protection.
Our collision repair facility can handle small dents, to body benders, and we fix them quickly...We're the collision repair experts in Athens, Ohio. We use only OEM (original equipment parts). Don Wood Automotive has "state of the art" frame repair machine in our auto body repair facility.Our paint color matching system from PPG uses the latest computer software to ensure a perfect paint match and finish. We offer a lifetime paint guarantee.We are a DRP (direct repair facility) for many major insurance providers. We welcome the opportunity to provide free estimates for all insurance providers such as Grange, Progressive, Cincinnati, Nationwide, Geico, and Allstate etc... We make it easy to get your vehicle fixed quickly.
Don Wood Automotive has five locations in Athens and Logan, Ohio. Please look to us for all of your vehicle and powersports needs.
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By Don Wood Toyota Staff, on April 4th, 2012
Toyota Venza Adds Significant Updates for 2013 Model Year
• Enhanced Exterior Styling
• Additional Standard Convenience Features For Enhanced Value
• Available Entune™ Multi-media System
ATHENS, OH–4/4/12–The Toyota Venza crossover now offers enhanced exterior styling, added value through several new standard convenience features and updated option packages that include the Entune™ multi-media system for 2013 model year.
Venza’s aerodynamic shape has been tastefully modified with a new upper and lower grille, fog lamps and rear taillights. The updated styling is complemented by a new 19-inch wheel design and three new exterior colors: Attitude Black, Cypress Pearl, and Cosmic Gray Mica.
The 2013 Venza is available in LE, XLE and Limited grades. The LE and XLE models are available with all powertrain combinations: four-cylinder, V6, front-wheel drive (FWD) or all-wheel drive (AWD); the Venza Limited is powered by the V6 engine only, in front-wheel drive or all-wheel drive configurations. Value has been enhanced and ordering simplified with the addition of many standard features in all three grades.
Venza was developed specifically for the North American market, appealing to customers who prioritize bold, innovative design, a luxurious and refined interior and excellent handling, but they still require roominess and versatility. Venza provides SUV flexibility with its fold-flat rear seats, spacious cargo area, elevated driver sightline, available AWD and up to 3,500-lbs. towing capacity.
The Venza design was the creation of Toyota’s Calty Design studios in Newport Beach, Calif. and Ann Arbor, Mich. Calty designers leaned toward a sleek crossover concept with a wide stance that featured a sporty exterior, but they also included important SUV attributes, such as cargo space, towing capability and available all-wheel drive performance.
Venza was primarily engineered at Toyota Technical Center in Ann Arbor, Mich. And It is assembled at Toyota Motor Manufacturing Kentucky (TMMK), in Georgetown, Ky. More than 70 percent of Venza’s components come from North American suppliers.
“Venza is one of the best values around,” said Jeff Wood, President of Don Wood Toyota, Athens, Ohio. “It is equipped like many competitive vehicles costing $10,000 more.” Performance and Efficiency
The 2013 Venza offers four-cylinder and V6 models in FWD and AWD versions. Venza’s 2.7-liter four-cylinder engine delivers 181 horsepower at 5,800 rpm and 182 lb.-ft. of torque at 4,200 rpm. The four-cylinder Venza is EPA-rated at 21 MPG city/27 MPG highway for the FWD model and 20/25 for the AWD.
The 3.5-liter V6 produces 268 horsepower at 6,200 rpm and 246 lb.-ft. of torque at 4,700 rpm. The V6 FWD model has EPA-estimated fuel economy ratings of 19 MPG city/26 MPG highway and 18/25 for the AWD. Both engines are teamed with a six-speed sequential-shift electronically controlled automatic transmission with intelligence (ECT-i). The six-speed ECT-i provides an engaging driving experience and helps optimize fuel economy. Uphill/downhill shift logic selects the proper gear for driving conditions and helps provide moderate engine braking during downhill driving.
Venza’s Active Torque Control AWD System optimizes torque distribution between the front and rear wheels to help ensure stable acceleration and smooth cornering on all road surfaces. AWD offers enhanced traction and helps provide excellent overall handling in inclement weather.
An available Towing Prep Package on V6 models equips Venza with an engine oil cooler, larger radiator fan and heavy-duty alternator.
Handling and Ride
Venza was designed with a lower center of gravity than typical SUVs to help provide dynamic handling, which is further enhanced by the large wheels and tires. The four-cylinder models ride on standard 19-inch, 10-spoke aluminum alloy wheels. Distinctive 20-inch five-spoke aluminum alloy wheels are standard for the V6 model. Power-assisted, ventilated front and solid rear disc brakes are standard on all models.
Venza’s body structure relies on high tensile-strength steel, gussets and cross members for its strength, rigidity and optimized weight. Front suspension consists of a rigid L-arm-type MacPherson strut with a stabilizer bar, and the rear suspension is a dual-link MacPherson strut setup with stabilizer bar. Electric power steering (EPS), with its ideally weighted steering effort, contributes to the Venza’s spirited driving dynamics. EPS helps provide a more direct steering feel at both high and low speeds and delivers just-right assist when maneuvering the vehicle into tight parking spaces.
Safety
Toyota’s STAR Safety System is standard on all Toyota models and features enhanced Vehicle Stability Control (VSC), Traction Control (TRAC) Anti-lock Brake System (ABS) Electronic Brake-force Distribution (EBD), Brake Assist and the Smart Stop Technology (SST).
VSC automatically adjusts engine output and the vehicle’s braking force at each wheel to help control loss of traction during cornering. TRAC helps maintain traction during challenging driving conditions. Brake Assist is designed to determine if the driver is attempting emergency braking. If the driver has not stepped firmly enough on the brake pedal to engage ABS, Brake Assist supplements the applied braking power until the driver releases the pedal. Smart Stop offers an additional level of safety by automatically reducing engine power when a vehicle’s brake and accelerator pedals are applied simultaneously under certain driving conditions, helping to bring the vehicle to a controlled stop. Hill-start Assist Control (HAC), also standard on all Venza models, temporarily provides pressure to the brakes while the vehicle is stopped on an incline to help ensure easier starting with no rollback.
In addition, Venza provides seven airbags, including a driver’s knee airbag, driver and front-passenger front-seat-mounted side airbags, and front and rear side-curtain airbags. Front seat-belt pretensioners retract the seat belt in a severe frontal collision, while the dual-stage force limiters help limit the seat-belt force applied to the driver’s and front passenger’s chests.
Driver and front-passenger seats employ active headrests. If the vehicle is struck from the rear, a cable-actuated mechanism will move the headrest upward and forward to help limit movement of the occupant’s head.
Comfort and Convenience
Venza’s generous utility includes several clever storage locations and lighting. The adjustable center console features a sliding cover and armrest, three iPod®/MP3 player holders with wire concealment features, and a large storage compartment.
The center-console compartment is also equipped with a USB port, auxiliary audio jack and 12-volt power outlet. The upper portion of the center console houses the gearshift lever for easy and comfortable driver reach. An on/off switch on the overhead console enables front-seat occupants to operate all four personal overhead interior lights.
Interior storage is further complemented by a total of 10 front and rear beverage holders (six bottle holders and four cup holders). These include dual-illuminated, sliding front cup-holders in the center console, two in the rear-seat armrest, and front- and back-door bottle holders.
Entune Multi-Media System
The 2013 Venza now offers the Toyota Entune multimedia system. This system leverages the mobile smartphone to provide a richer in-vehicle experience with fully integrated access to navigation, entertainment and information services.
Toyota Entune supports engaging mobile apps, such as Bing, OpenTable, and movietickets.com, along with accessing useful travel-related services, such as live weather, traffic, fuel information (location and price), stocks, and sports. Toyota Entune has a large selection of music options available to a vehicle, including iHeartRadio’s 750+ stations, and Pandora’s personalized music service.
The audio systems combined with Entune feature a best-in-class, advanced conversational voice recognition system that helps the driver to stay focused by eliminating the need to memorize thousands of voice commands.
An Abundance of Standard Features
The Venza LE grade comes well equipped with new standard features that include a blind spot mirror and outer mirror turn signals with puddle lamps. Additional key standard features include dual-zone automatic climate control with air filter and second-row-seat vents; eight-way power-adjustable driver’s seat with power lumbar; 3.5-inch LCD multi-information display; a tilt/telescopic adjustable steering wheel with integrated audio controls; an overhead console with map lights; rear-seat adjustable personal reading lamps and three 12-volt power outlets.
The LE also comes standard with the Display Audio system, which includes a 6.1-inch touch screen, AM/FM CD player with MP3/WMA playback capability, six speakers, auxiliary audio jack, USB port with iPod® connectivity and control, vehicle information, hands-free phone capability, phone book access and music streaming via Bluetooth® wireless technology.
The available Convenience Package for the Venza LE adds a power liftgate and a rear back-up camera. The Preferred Package adds a panoramic glass roof with front power moonroof and Display Audio with Navigation and Entune.
The Venza XLE provides a major luxury and convenience upgrade to the vehicle and adds standard features such as leather-trimmed seating surfaces, steering wheel and shift knob; four-way power passenger seat; multi-stage heated front seats; driver seat memory; reverse tilt outer mirrors, Display Audio with Navigation and Entune; anti-theft system with alarm and engine immobilizer; Smart Key System with Push Button Start and illuminated entry; power rear liftgate and a back-up camera. Also standard on the XLE is a TFT multi-information display that can be customized to adjust the font size and content, and navigation voice instructions available in Spanish, French or English (XM Traffic is only available in English).
Aside from powertrain choices, the XLE offers one major option the Premium Package, which includes a panoramic glass roof with front power moonroof, and Display Audio with Navigation , Entune and JBL®, that includes 6.1-inch Touch Screen, AM/FM CD Player with MP3/WMA Playback Capability, 13 JBL® Synthesis Speakers including Subwoofer, SiriusXM™ Satellite Radio (Includes three-month trial subscription to XM Select Package), HD Radio™ withiTunes® Tagging, Auxiliary Audio Jack, USB Port with iPod® Connectivity and Control, Vehicle Information, Hands-Free Phone Capability, Phonebook Access, Advanced Voice Recognition, and Music Streaming Via Bluetooth® Wireless Technology.
The V6-only, top-of-line Venza Limited comes standard with the Premium HDD Navigation with Entune™ and JBL® multimedia system. The system features a seven-inch high resolution touch screen with split-screen capability, AM/FM CD Player with MP3/WMA Playback Capability, 13 JBL® Synthesis™ Speakers including Subwoofer, SiriusXM™ Satellite Radio capability (Includes three-month trial subscription to XM Select Package); HD Radio™ with iTunes® Tagging, Auxiliary Audio Jack, USB Port with iPod® Connectivity and Control, Vehicle Information, Hands-Free Phone Capability, Phonebook Access, Advanced Voice Recognition, and Music Streaming Via Bluetooth® Wireless Technology.
The Venza Limited combines the Premium HDD Navigation with Entune and JBL and the panoramic glass roof with front power moonroof, and it adds high-intensity discharge (HID) headlights with automatic high beams and LED Daytime Running Lights. The high-beam feature detects oncoming vehicles and automatically switches the headlamps from high- to low-beam.
Customers looking for a pet-friendly vehicle will find a wide range of pet utility accessories available at Toyota dealerships. Among the available choices are a rear liftgate pet ramp, booster seat with harness, pet buckles and rear seat zipline-style harnesses, pet carriers and bucket seat, bench seat and hammock style waterproof seat covers.
Exterior Design
The Venza sports an aerodynamic shape with short overhangs, forward A-pillar, crisp character lines, and a low roofline. Continuous brushstroke lines run from the front grille to the D-pillar. A bold front end features a distinctive grille, headlights and fog lamps for a sporty yet refined appearance. Venza’s sophisticated and confident appearance is completed by an angled rear hatch, spoiler and wide wraparound taillights that interconnect with the hatch door. Tight tire-to-body gaps contribute to the sophisticated, refined appearance.
The Venza design is highly practical, with a rear load-in height that is almost as low as that of the Sienna minivan. The generously sized liftgate opening enhances the vehicle’s utility. An available power liftgate integrates jam protection that detects obstruction in the door’s path and reverses the motor. Venza provides a low step-over height for improved ergonomics, and because the closed doors cover the rocker panels, the driver and passengers are protected from accumulated road-dust while getting into and out of the vehicle.
Interior Design
The Venza interior is designed to enhance driving enjoyment and offer premium comfort. Venza is available in three interior colors: Ivory, Light Gray, and Black, which is new for 2013. Each color is offered in fabric on LE and leather on XLE and Limited.
The flow of the center console creates a unique “60/60” design that gives both the driver and front passenger the feeling that 60 percent of the space is accessible from their seating position. All grades have a standard Optitron® speedometer and tachometer. The XLE and Limited grades also include a TFT multi-color center instrument panel display. Dual-zone automatic climate system controls are centrally located on the upper console, providing easy access for both the driver and front passenger.
Personal space lends overall comfort to the vehicle’s interior with ample head room, shoulder room, hip room and couple distance. Cargo-area utility is enhanced with fold-down 60/40 rear seats, one-touch fold-down seat levers and a tonneau cover.
Limited Warranty
Toyota’s 36-month/36,000 mile basic new-vehicle warranty applies to all components other than normal wear and maintenance items. Additional 60-month warranties cover powertrain for 60,000 miles and corrosion with no mileage limitation. Toyota dealers have complete details on the limited warranty.
The Venza will also come standard with Toyota Care, a complimentary plan covering normal factory-scheduled maintenance and 24-hour roadside assistance for two years or 25,000 miles, whichever comes first.
By The Staff of Don Wood Hyundai, on February 25th, 2012
 5 Hyundai Models Receive Major Awards
A “Best Buy” rating signifies that a vehicle is ranked at the top of its class and is strongly approved by the editors. “Best Buy” vehicles represent the finest balance of attributes and price within their classes, and they are the best choices for most consumers. “Recommended” vehicles, though not ranked at the very top of their category, are still worth strong consideration by consumers for their unique combination of attributes and value. In the past nine years, Hyundai has earned more than 30 Consumer Guide “Recommended” or “Best Buy” ratings.
To determine value ratings each year, a team of experts at Consumer Guide carefully examines the price, features and performance of hundreds of vehicles in 18 different class segments. These ratings take into account the overall value of a car to establish which vehicles have the best attributes in their respective class.
“We are honored and thrilled to have five vehicles named as ‘Best Buys’ or ‘Recommended Picks’ by Consumer Guide Automotive,” said Scott Margason, director, Product Planning, Hyundai Motor America. “With the combination of fuel efficiency, state-of-the-art safety technology and our modern designs, it’s no wonder so many of our vehicles rose above other vehicles in their class.”
“The new Hyundai vehicles are hits with independent sources and our customers,” said Jeff Wood, President of Don Wood Hyundai, Athens, Ohio.
Visit www.cgauto.com to read the full 2012 Hyundai vehicle reviews.
CONSUMER GUIDE AUTOMOTIVE
Since 1967, Consumer Guide has published authoritative, objective reviews of new and used cars and trucks. Its staff of 16 includes 10 full-time automotive editors with more than 150 years of combined automotive experience. Consumer Guide’s singular focus is to make car shopping easier for consumers. Consumer Guide editors provide professional, unbiased evaluations of nearly 1000 new and used vehicles as well as expert shopping advice, timely feature articles, and insightful automotive editorials. Consumer Guide is based in Lincolnwood, IL and is published by Publications International, Ltd. For more information, contact Tom Appel, tappel@pubint.com. CONSUMER GUIDE is a Trademark of Publications International, Ltd. Used with permission.
By The Staff of Don Wood Ford, on February 25th, 2012
 Color Makes More Difference Than You Think ATHENS, OH — 2/25/12 — Ford Motor Company says color can keep you alert and make you feel good, both in and out of your vehicle. Researchers, designers and interior engineers study the role of how light can contribute to and significantly enhance the driving experience.
“It’s the small things that make us love one car over another. Ford is passing along some interesting things that go into their development programs,” said Jeff Wood, President of Don Wood Ford, Athens, Ohio.
Click on  to hear audio. Use right mouse click to download.
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”The usage of color effectively in lighting and messaging is important to give the comfort and convenience of the driving experience. Specifically, correct blue light and the variations of other colors can give you a choice to establish the correct mood, and psychological situation where you’re at.” :24 sec. |
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According to Mahendrah, certain levels or combinations of light trigger enzymes in the brain while you’re driving. |
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“If you have a correct level of blue light these field lends trigger a well-known enzyme called melatonin…that keeps you alert and aware of your situation and driving situation.” :13 sec. |
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Lightscaping is here to stay according to Mahendrah… |
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“We believe that the driving experience can be more pleasant and less stressful using lighting solutions.” :10 sec. |
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The primary thing we need to focus on is the choice and the meaningful laying out of lighting and the selection of colors and materials in a functional way is very important, whether it’s artificial light or natural light. |
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“If the selection of materials are done right, then it will interact with the natural light and the artificial light in a very meaningful and functional way.” :11 sec. |
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Mike Arbaugh, Interior Chief Designer of the 2013 Ford Fusion says the team set out to design a more sophisticated and sportier interior then the outgoing Fusion. |
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“The interior has a very fast center stack, that helps give the illusion that it’s more sporty, it’s very driver oriented all the controls are easily reachable to the driver. All the materials are much softer and more comfortable to touch, then the outgoing vehicle.” :13 sec. |
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Arbaugh draws the designing of a cars exterior and interior to relationships between men and women. Looks are important, but it’s what’s inside that counts. |
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“It’s interesting when you’re developing an automobile, it’s very similar to dating, finding a relationship. You’re drawn to the exterior, there is a desire to want to be seen with or to be part of it, but as we know a happy long-term relationship is always about the inside. And we always joke in the studio, it’s all about long term love. Everything has to fit, everything has to be comfortable it has to look good, but it has to function feature the way you expect it….you’re in the inside of the vehicle more so than you are on the outside looking at it. It almost has to complete your sentences, when you’re looking to control something you know where it is and it operates just the way you want it to operate.”:38 sec. |
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Arbaugh says, “The fusion doesn’t just look sophisticated, upscale and high-quality…It feels that way too.” The 2013 Ford Fusion expects to be in showrooms later this year. |
By The Staff of Don Wood Chevy, on February 25th, 2012
 Chevy Cruze: Diesel Coming in 2013 U.S. engine being co-developed with diesel center of excellence in Torino, Italy
LOGAN, OH — 2/25/12 – When it comes to developing a diesel-powered Chevrolet Cruze for the U.S. market to be introduced in 2013, General Motors powertrain engineers have been there and done that – half a million times last year alone.
The Cruze diesel will leverage global powertrain expertise that has helped make GM’s fuel-efficient diesel engines popular options around the world.
GM sold more than half a million diesel-powered cars across Europe, Asia, Africa and South America last year, including 33,000 Cruzes. The introduction of a diesel option for Cruze – one of the top-selling gasoline-powered cars in the United States in 2011 – is expected to fuel GM’s diesel car sales success.
Diesel engines have long been known for their fuel efficiency and power. Due to a higher compression rate in the engine cylinders and greater density of energy in diesel fuel itself, diesel-powered engines are able to produce more power per gallon than gasoline-powered engines.
For Cruze, powertrain engineers at GM’s diesel center of excellence in Torino, Italy, are working daily with counterparts in Pontiac, Mich., to develop a world-class engine that delivers outstanding fuel efficiency and torque while providing a smooth, quiet ride. In addition, GM engineers in Russelsheim, Germany, are supporting the program by developing the accessory drive, acoustic cover and other specialized components.
“The market for diesel cars in the U.S. is small at present, but is expected to grow due to Corporate Average Fuel Economy requirements and expected increases in gas prices,” said Mike Omotoso, powertrain analyst at LMC Automotive. “So far, the German automakers haven’t had any diesel car competition in North America. GM could do well with it, particularly with younger buyers who don’t have the old prejudices against diesel.”
Future Cruze diesel engine development will benefit from GM’s recent commitment to invest 20 million Euros ($26.5 million) to add five new dynamic benches at its Torino facility for climatic, noise and vibration and chassis dynamometer testing. These additions will speed development time.
“Chevrolet and General Motors are expanding their offerings in vehicles designed to have superior gas mileage. The Cruze diesel will be in our showroom next year,” said Jeff Wood, President of Don Wood Chevrolet, Logan, Ohio.
“U.S. customers are going to be pleasantly surprised when they get a chance to drive the Chevrolet Cruze diesel,” said Mike Siegrist, 2.0L diesel assistant chief engineer. “Our global team is providing diesel engineering expertise that will give U.S. Cruze customers great quality, torque and fuel economy in a car that’s both fun to drive and practical at the pump.”
Climatic tests simulate temperatures ranging from -40 degrees Fahrenheit (-40 degrees Celsius) up to (158 F) (70 C) and altitudes as high as 10,000 feet (3000 meters). Noise and vibration tests help minimize engine vibro-acoustic response. Chassis dynamometer tests measure emissions.
“We’re able to put the diesel engines through rigorous testing to ensure they operate optimally under a wide range of conditions and also can be integrated seamlessly into the production vehicle,” said Pierpaolo Antonioli, managing director of the Torino Powertrain and Engineering Center. “We’ve pushed these engines in the labs so that the customer can depend on them in real-world driving situations.”
The latest generation of GM diesels has resolved drawbacks associated with the previous engines. Precisely controlled direct-injection fuel systems create a smooth-running engine. Particulate-capturing filtration systems dramatically reduce tailpipe emissions.
“In terms of outward appearances, the difference between the diesel and gasoline engine is going to be difficult to discern,” Siegrist said. “GM’s advanced technologies provide a seamless transition from a gasoline to a diesel car. You get the benefits of the fuel economy and power while preserving a smooth, quiet ride.”
By The Staff of Don Wood Scion, on February 25th, 2012
 - New Show Unveils Safety News for Drivers
– LIFE BEHIND THE WHEEL premieres Saturday, March 3 at 8am e/p on Discovery Channel in partnership with Discovery Education –
– Special produced with support from Toyota –
ATHENS, OH. – February 24, 2012 - New drivers, older drivers, passengers and pedestrians alike, we are all precious cargo – and the stakes are high at any age when you get behind the wheel. Now, Discovery Channel and Discovery Education, in partnership with Toyota, present LIFE BEHIND THE WHEEL, airing Saturday, March 3 at 8am e/p, a comprehensive look at safe driving habits from generation to generation. An encore presentation airs on Saturday, May 5, 2012.
Today’s driving statistics are staggering:
- 70% of all child car seats in the U.S. are improperly installed.
- Vehicle crashes are the single greatest cause of death for teenagers.
- A driver is 8 – 23 times more likely to crash if texting while driving.
- Fatality rates per mile driven for 75-79 year olds are more than four times as high as those for 30-59 year olds.
Across the nation, hospitals, universities and corporations are partnering with one another to tackle these critical issues and decrease fatalities. From Toyota’s innovative “Buckle Up for Life” community outreach program with Cincinnati Children’s Hospital educating parents on proper car seat installation to new technology allowing parents to monitor and track their teen’s driving habits and MIT’s groundbreaking empathy suit designed to teach us all about the challenges faced by older drivers on the road, LIFE BEHIND THE WHEEL showcases a broad range of driver education and attempts to offer real solutions.
“At Toyota, safety is a priority in everything we do, we are focused on making sure drivers everywhere have the resources they need to keep their families, friends and loved ones safe and secure,” said Pat Pineda, Group Vice President, National Philanthropy, Toyota Motor North America, Inc. “Toyota’s partnership with Discovery Channel is significant and underscores our efforts to keep the roads safe for all.”
“We are proud to partner with Toyota for this important documentary. Safe driving is a life-long lesson. LIFE BEHIND THE WHEEL gives people of all ages critical information while highlighting important new strides in technology that are creating better drivers and saving lives along the way,” said John Whyte, MD, Chief Medical Expert for Discovery Channel.
“Nothing is more important that driving a safe vehicle. The Toyota Motor North America, Inc. partnership underscores the importance of this issue to marketers of Toyota and Scion vehicles,” said Jeff Wood, President of Don Wood Toyota/Scion, Athens, Ohio. LIFE BEHIND THE WHEEL is available for free download at www.discoverychannelpatiented.com or on iTunes. In addition, portions of the documentary will be available on ToyotaTeenDriver.com, a free, online program in partnership with Discovery Education designed to provide safety educational resources to schools, educators, parents and students.
LIFE BEHIND THE WHEEL is produced with support from Toyota.
By Don Wood Toyota Staff, on February 25th, 2012
 Toyota Wins Yet Another Dependability Award!
ATHENS, OH., February 25, 2012 – Eight Lexus, Toyota, and Scion models captured segment awards in the 2012 J.D. Power and Associates Vehicle Dependability Study, a performance equal to all other vehicle brands combined and more than twice as many as the runner-up nameplate.
The study also found:
- Lexus is the number one nameplate improving by 23 fewer problems/100;
- Toyota is the highest ranked non-premium nameplate and tied for third place overall, improving by 18 fewer problems/100; and
- Scion achieves its highest ever position at fifth place, jumping up 17 positions and improving by 55 fewer problems/100.
“We are extremely pleased that not only did we win awards in eight of the 14 model segments, but that in two segments we finished one-two and made the podium in 12 segments overall”, said Jim Lentz, President and Chief Operating Officer Toyota Motor Sales, U.S.A., Inc.
“The results of the dependability study speak volumes about Toyota Motor Corporation’s commitment to quality and dependability,” said Jeff Wood, President of Don Wood Toyota, Athens, Ohio. 2012 Vehicle Dependability Study performers by segment
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Segment
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Ranking
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Model
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Problems/100
|
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Sub-Compact Car
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1
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Toyota Yaris
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97
|
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2
|
Scion xD
|
113
|
|
Compact Car
|
1
|
Toyota Prius
|
80
|
|
2
|
Toyota Corolla
|
93
|
|
Compact Crossover SUV
|
3
|
Toyota RAV4
|
121
|
|
Compact Multi-Purpose Vehicle
|
1
|
Scion xB
|
100
|
|
Compact Sporty Car
|
1
|
Scion tC
|
123
|
|
Entry Premium Car
|
1
|
Lexus ES350
|
81
|
|
Midsize Car
|
3
|
Toyota Camry
|
105
|
|
Midsize Crossover SUV
|
3
|
Toyota Highlander
|
111
|
|
Midsize Van
|
1
|
Toyota Sienna
|
123
|
|
Midsize Premium Crossover SUV
|
1
|
Lexus RX350
|
85
|
|
Large Premium Car*
|
1
|
Lexus LS460
|
72
|
|
Large Car
|
2
|
Toyota Avalon
|
100
|
|
Large Pick Up
|
1
|
Toyota Tundra
|
108
|
|
Lexus Nameplate
|
1
|
|
86
|
|
Toyota Nameplate
|
3 (tie)
|
|
104
|
|
Scion
|
5
|
|
111
|
|
Premium Brands Industry Average
|
129
|
|
Non-Premium Brands Industry Average
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144
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Additional examples of Toyota’s commitment to the highest standards for quality, safety, reliability and retained value include:
- Lexus was the highest ranking nameplate in the industry in the 2011 J.D. Power Initial Quality Study and earned more segment awards than any other premium brand.
- The Lexus IS won the entry premium car segment in the 2011 J.D. Power and Associates Automotive Performance, Execution and Layout (APEAL) Study.
- Toyota and Lexus won 11 awards – more than half the 21 total awards – in IntelliChoice.com’s Best Overall Values of the Year.
- Fifteen Toyota, Lexus and Scion vehicles were named 2012 “Top Safety Picks” by the Insurance Institute for Highway Safety, more than any other automaker. The 2012 models are: Toyota Avalon, Camry, Corolla, Highlander, Prius, Prius v, Sienna, Tundra Crew Cab, Venza, and Yaris; Lexus CT 200h and RX, and Scion tC, xB, and xD.
- The 2012 Camry, Camry Hybrid, Prius, and Scion tC earned five stars for Overall safety from the National Highway Traffic Safety Administration (NHTSA), the highest rating possible.
*The Premium Car segment is not represented in the 2012 VDS due to the small sample size for the segment.
By The Staff of Don Wood Hyundai, on February 11th, 2012
 Hyundai Sonata Dubbed the Best
 2012 Hyundai Accent: It's a Winner!
Sonata Receives “Best Family Sedan” Honor, Accent Wins “Best Subcompact Car”
ATHENS, OH, Feb. 11, 2012 – The Chicago Auto Show, MotorWeek recognized the Hyundai Sonata and Accent as the “Best Family Sedan” and “Best Subcompact Car” respectively, in its 2012 Drivers’ Choice Awards. As winners, Sonata and Accent will also be featured on a special MotorWeek episode on PBS, February 11.
“For the second year in a row, the Hyundai Sonata has captured MotorWeek’s Drivers’ Choice Award for Best Family Sedan,” said John Davis, MotorWeek host. “The Sonata’s sleek styling, top-notch interior and extremely efficient powertrains, including a new available hybrid model, have redefined the mid-size family sedan.”
“Speaking the language of the value-conscious consumer, the 2012 Hyundai Accent is a very stylish, well-made, fun-to-drive, roomy, and very affordable small car, that also happens to have the best powertrain warranty in the business,” adds Davis. “The Accent was also the first car in its class to deliver 40 mpg fuel economy right off the mark, with no options or special packages required. Now that’s value.”
Each year, MotorWeek takes stock of the state of the automotive business and judges the best new cars and trucks of the year. Its annual Drivers’ Choice Awards look at vehicles from a buyer’s point of view, analyzing trends and innovations as well as the value and reliability of the vehicles. This year, a team of 15 judges, comprised of MotorWeek’s editorial staff, evaluated more than 150 cars, trucks and utilities. Decisions are based on performance, technology, practicality, fuel efficiency and dollar value.
“Since its introduction, Sonata continues to be the perfect mid-size sedan for families looking for quality and value with advanced standard safety features, three versatile powertrain choices and unrivaled interior convenience technologies,” said Scott Margason, director, Product Planning, Hyundai Motor America. “And like Sonata has done in the mid-size category, the all-new Accent reinvigorates the subcompact segment with class-leading standard fuel economy and power.”
“Hyundai probably needs to build another room just to display all the awards the Sonata and Accent have received recently,” said Jeff Wood, President of Don Wood Hyundai, Athens, Ohio.
For a complete list of the MotorWeek award winners, visit: http://www.motorweek.org/
By The Staff of Don Wood Ford, on February 11th, 2012
 ATHENS, OH — 2/11/12–Eight Ford vehiclesmade the winners’ list for the Insurance Institute for Highway Safety’s 2012 TOP SAFETY PICK.The award is based on a frontal and side- impact crash test ratings. The rollover and rear ratings are based on a roof strength test and a rear-impact test. Availability of electronic stability control is also required. The ratings, which cover all four of the most common kinds of crashes, help consumers pick vehicles that offer the highest levels of crash protection.
“It’s tough to win, and we commend auto manufacturers for making safety a top priority,” said Adrian Lund, Institute president.
“Cars that are fun to drive and look great can also be top safety picks,” said Jeff Wood, President of Don Wood Ford, Athens, Ohio.
Ford vehicles included on the 2012 winners’ list Ford Fiesta (sedan and hatchback), Ford Focus, Ford Fusion, Ford Taurus, Ford Edge, Ford Explorer, Ford Flex and Ford F-150 (SuperCrew models).
By The Staff of Don Wood Chevy, on February 11th, 2012
 Chevy Super Bowl Ads Win Big! LOGAN, OH — 2/11/12 – Advertising experts say more people are interested in buying Chevrolet cars and trucks due to clever and targeted advertising and innovative digital campaigns tied to Super Bowl XLVI.
According to the CNBC/Collective Intellect Super Sunday Ad Tracker research conducted before, during and after the game, Chevrolet came in first in purchase language – language that suggests a consumers’ intent to purchase a product based on the advertising. Chevrolet beat out all of the other brands that also advertised during the Super Bowl by a comfortable margin.
“Our strategy was to reach far beyond the in-game spots, and extend the conversation about Chevy cars and trucks through multiple digital efforts before, during and, importantly, after the game,” said General Motors Global Chief Marketing Officer Joel Ewanick. “In the end, brand exposure and purchase consideration is what this is all about, and these results show Chevrolet nailed it.
“We knew if we delivered a focused message about Chevrolet cars and trucks, using strong creative with a sense of humor, we could generate meaningful interest in our products that could translate into future sales,” said Ewanick.
According to Nielsen, Chevrolet ads in total also excelled in breakthrough and memorability, scoring higher than the Automotive Super Bowl average and the Overall Super Bowl average.
In addition to the attention-grabbing ads, Chevrolet’s digital efforts proved successful with more than 700,000 registrations for the Chevy Game Time app, more than 35 million page views, and more than 25 million trivia answers submitted before and during the game. Chevrolet also gained more than 130,000 new fans on Facebook and more than 9,000 new followers on Twitter.
“Chevy’s new approach to increase the impact of its Super Bowl ads is paying big dividends. It entertained people and generated business,” said Jeff Wood, President of Don Wood Chevrolet, Logan, Ohio.
To view all of Chevrolet’s Super Bowl ads visit: http://www.youtube.com/Chevrolet.
By Don Wood Toyota Staff, on February 11th, 2012
Project will create about 400 new jobs
ATHENS, OH. (Feb. 11, 2012) – Toyota will increase production of the Highlander mid-size SUV in late 2013 at the company’s Princeton, Ind. plant. Hybrid and export versions will be included. The project is expected to create approximately 400 new jobs at Toyota Motor Manufacturing Indiana, Inc. (TMMI).
The company will invest about $400 million to support global demand for the Highlander, which will no longer be built in Japan by late 2013. Toyota builds Highlander in China for that market only. Annual Highlander production volume is expected to increase by approximately 50,000 units at TMMI.
Highlander is currently sold in Russia and Australia, and TMMI will export to those countries.
“This project allows for better utilization of the Indiana plant and will help Toyota capitalize on the improving North American and global auto market,” said Steve St. Angelo, executive vice president of Toyota Motor Engineering & Manufacturing North America, Inc. “In addition to new jobs at the Indiana plant, this project will increase opportunities and jobs for our North American supply base.”
“This project is part of our localization strategy to build vehicles where we sell them,” said TMMI President Norm Bafunno. “This announcement is a vote of confidence from Toyota Motor Corporation in the abilities of our team members and this plant.”
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